The Social Rover That Turns Attention Into Action Connections Conversations Smiles

Meet Irra, The Social Rover

Irra is an interactive rover designed to bring people together. Experience the world through immersive FPV driving, communicate with built-in audio and visual features, and customize its appearance for any occasion. From sporting events and birthdays to promotions and community gatherings, Irra transforms curiosity into conversation, and attention into action.

Watch Irra In Action

The Social Rover Everyone Notices

The Social Rover for Every Occasion

Irra Custom Liveries

The Social Rover That Feels Like You're There

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Independent Reviews

What People Say

Actual Feedback From Customers and Testers

Why You'll Love Irra

Draws a Crowd

People naturally stop to watch and interact.

Delivers More Than Packages

Carry gifts, snacks, flyers and surprises.

Customize Occasion

Swap livery, audio and cargo themes.

Gives the Rover a Voice

Play announcements, music, thank-yous or custom audio.

Drive Through Its Eyes

Immersive FPV with live audio and head-tracking camera control.

Adventure Anywhere

Up to 1 km range and speeds of 60 km/h.

Menu Effects Pro

Use one of the several cool menu effects to spice up your next great website.

All Header Variants Pro

Vertical & Horizontal (Classic, Full Width, Menu Below, Centered) at your fingertips.

One Page Mode

Need great looking landing page? Use OnePage mode and create a stunning parallax site.

Real-World Uses

Sports Fans

Show your team pride and become the center of attention before the big game

Birthdays

Delight kids and guests with a fun, interactive rover they'll never forget

Festive celebrations

Bring extra excitement to holidays, parades, festivals, and neighborhood celebrations

Events & Gatherings

Turn any event into a memorable experience that gets people talking, smiling, and taking photos

Deliveries

Surprise friends and guests by delivering treats in a fun and unforgettable way

Donation Drives

Attract attention and encourage more donations with an interactive crowd magnet

Features

3.5" LCD Display

Display custom faces, images, animations, or branding that make Irra more expressive and impossible to ignore.

Head-Tracking Pan-and-Tilt Camera

Remotely pan and tilt the FPV camera for a more immersive first-person driving experience and a wider field of view.

Dual Speakers

Play music, voice messages, sound effects, or announcements through the built-in dual speakers to capture attention wherever Irra goes.

1km Range Video Transmission

Enjoy crystal-clear, low-latency FPV video from up to 1 km (0.6 miles) away, so you never lose sight of the action.

Specifications

Long-Range Radio

2.4 GHz ELRS radio transmitter with programmable switches on EdgeTX for up to 1 km range

Pan-and-Tilt Camera

Pan-and-tilt analog/digital video camera with up to 4K digital video recording

Long-Range Video

2.5W long-range 5.8 GHz analog video transmitter with circular antenna

Fast Performance

Top speed of 60 km/h (37 mph) with dual-rate controls

Immersive FPV Goggles

5.8 GHz analog FPV goggles with diversity antennas, video recording, audio, and head tracking module

3.5" Media Display

Display unlimited JPEG images from SD card

Dual Speaker Audio System

Play announcements, requests, alarms, music or thank-you messages in MP3 format

1 Hour of Runtime

Powered by 2 x 7.4V Lithium Polymer batteries (2200mAh and 900mAh)

Ergonomic Variant

Horizontal and vertical versions available

Be The First To Own One

Pre-order today and be among the first few to receive Irra in two week’s time with free shipping! You are protected by PayPal Buyer Protection program. 

FAQ

Basic Operations

Do I need a license to operate the rover?

No, you do not need any license such as those required for drone pilots.

Is the rover autonomous?

The current version is the first model and it’s not autonomous. It is meant for market validation. We are developing an autonomous version (level 4 autonomy) with larger chassis and bigger cargo area.

Is there any restriction in operating the rover?

No, there’s no restriction in operating the rover, such as those for drones. However, you should drive the rover in conducive areas while adhering to safety and traffic rules.

Can I record the videos from the rover’s camera?

Yes, the FPV (First Person View) camera comes with a digital video recording function, and it records up to 4k resolution. You can use your own micro SD card. We can also attach an additional action camera on the rover.

Do you provide tutorial on how to operate the rover?

Yes, we do provide comprehensive tutorials on how to operate the rover from the ground up.

Does this rover come with an alarm?

Yes, in the situation where someone is trying to steal your rover, you may remotely trigger the audible alarm from the radio transmitter by a push of a button. This will alert the people around the area.

Can I record the video from the rover’s camera?

Yes, absolutely. You can get high-quality 4K digital footage from the rover’s point of view via the digital video recorder built into the camera system. You need to insert a micro SD card while recording. If you wish to include video footage that shows the rover’s exterior, then you may attach an external camera at the rear of the rover near the wing. You may use mini camera such as GoPro, Insta360 or any lightweight portable camera.

What is the size of the cargo area?

The cargo area has a minimum size of 120 mm x 120 mm (4.72 × 4.72 inches). Because the width of the cargo is unrestricted, you could place larger items.

What items can the rover carry?

The cargo area lets you carry items like two regular cups of takeout coffee, four 355 ml cans of soda, small gifs, candies, A5-sized flyers, donation box, cargo box, and even a small flower pot.

Can it display images and play videos on the LCD display?

Our current model supports JPEG images, which can be displayed as a slideshow or triggered by the remote operator. At the moment, this model does not support video playback. Future variants will have this capability.

What audio and image formats are supported?

The rover supports three JPEG (.jpg) or bitmap  (.bmp) files for image display and three MP3 (.mp3) files for audio playback. A pair of image and audio file is played simultaneously each time when triggered.

How to trigger what file to play?

You can trigger which file to play or display via the switches on the radio transmitter. The 3-way switch on the transmitter has been programmed to display a pair of image and audio file at once. For example, when the 3-way switch is set to the up position, it will display image1.jpg and play audio1.mp3, while the down position triggers image2.jpg and audio2.mp3

What is the actual maximum range?

The specified maximum range is 1 km (0.6 miles) which is limited by the ELRS radio transmitter. However, the actual range that you can remotely operate the rover depends on your line of sight (LOS) and your elevation relative to the rover. The better the line of sight and the higher you are, the better is your video reception and radio transmission.

How to get the optimum range for the video signal?

In order to get the best range from the rover, you’re recommended to have a clear line of sight of the rover without much distraction. This will provide the best video reception. Obstacles like trees, bushes, vehicles or pedestrians can block the video signal. Another neat trick is to be at an elevated position compared to the rover. For example, if your rover is moving on the ground level, you may remotely control it from one or more levels higher. And remember to set the video transmitter to its max output power.

Body Customization

Does the custom wrapping come with additional fees?

No, each rover comes with a set of printed vinyl livery which you may adhere to the rover’s body. You will also receive all the digital files of all our liveries available for free. That is a minimum of eight custom wraps with the following themes – birthday, Halloween, Christmas, American football, basketball, baseball, English Premier League, stock car racing, Formula 1. Please contact us to get a quote.

Do you provide custom body design service?

Yes, absolutely. Please contact us to get a quote. We can deliver to you the digital files (.pdf and .ai), the printed waterproof vinyl sticker, or both. You may provide us the necessary materials such as logo, text, motif and colors for us to include in the design.

How long it takes for you to design the custom livery?

We need approximately one week.

After Sales Support

How much is the delivery fee?

We offer free shipping to U.S., Canada, U.K., and Europe. For other countries, please contact us for the exact shipping fees.

Do you provide after-sales support?

Yes, absolutely. We provide online and email technical support on an ongoing basis. We also provide video tutorials and guides on YouTube.

What is your return policy?

You have 30 days to return your rover if you are not satisfied with it and we can offer a refund within two weeks of receiving your returned item.

Technical

What protocol does the rover support?

The rover only accepts ELRS (ExpressLRS) protocol due to its long-range capability. Unlike radio-controlled aerial vehicles, the radio transmission range is shorter when the vehicle is on the ground.

How many channels are available in the radio receiver?

The radio receiver supports up to seven channels. All these channels are used by the rover.

Does this rover support DJI or other digital FPV systems?

Sorry but no. It only supports the standard analog FPV system due to its longer range. Unlike radio-controlled aerial vehicles, the video transmission range is shorter when the vehicle is on the ground. However, the FPV camera does come with a 4K DVR which records in high quality digital format. This means you get analog video stream while driving while your recorded footage is in high quality digital format.